The analytics culture starts with Dallas Mavericks owner Mark Cuban. According to ESPN when Mark Cuban was looking for a coach he studied games and found out that Rick Carlisle used the most efficient lineups most frequently. Mark Cuban hiring Rick Carlisle to coach the Mavericks was a no-brainer because the numbers do not lie. As for Rick Carlisle, he is known for being a very cerebral coach and very handy with crunching NBA statistics as well.
Another known fact about the Dallas Mavericks is that they use an analytics staff to gain a competitive edge. Most recently they have retained the NBA analytics stat guru Roland Beech of 82games.com. In the past they had used the services of Wayne Winston, an Operations Research professor, to help analyze their lineups to be more competitive.
Mark Cuban gives a lot of attention to the geeks for Mavericks winning. From the ESPN article
I give a lot of credit to Coach Carlisle for putting Roland on the bench and interfacing with him, and making sure we understood exactly what was going on. Knowing what lineups work, what the issues were in terms of play calls and training.
That is a lot of brainpower on the bench in every game. It is good to see the geeks get their due. Way to go Mavericks and looking forward to seeing what the geeks put on the court next season!